Wine 42
For obvious reasons, an exclusive wine club convening in the reception of one of the City's tallest building, Tower 42, doesn't require much in the way of hard sell. We put our energies, instead, into arranging the relevant information simply and smartly for its wine buffs. We came up with the name, created a number of ambient posters and members' booklets to highlight promotional offers and wise recommendations from the clubs' organiser Corney & Barrow Wine Merchants. As well as discreetly pointing visitors to the correct floor.
