Hill & Knowlton (Piranhakid)
With a freelance journalist on our creative team, we know two things about wordsmiths: they have no time for gimmicks and plenty of time for drinking. So when we were asked, on behalf of Wanadoo, to design the bottle cases destined for 100 leading UK journalists, as part of a Christmas brand awareness exercise, we knew exactly what to do. Entering, via the post room, into a world of organised chaos and deadlines, it needed to be functional (sit horizontal without rolling off the table) and straight to the point (we emblazoned their logo 'Wanadoo' along the side and 'Happy Christmas' on the other). Even hardened hacks would raise a glass to that.