Sovereign Partners
Packaging experts Sovereign know that even a stable of top clients, including Pret A Manger, Eat and Itsu, is not enough to stay ahead of the competition. So in order to make it easier for future clients to feel their way through styles, textures, and measurements in their comprehensive brochure, they asked Spinach to redesign with maximum 'userability'. We uncluttered the content and splashed sumptuous product shots throughout to appeal to other style-conscious 'food and drink' brands, not overwhelm them. Designing the brochure from a user/buyer perspective made it a huge success. Increased sales were a part of the package. Sovereign went on to commission us to redesign its corporate identity.
