Hill & Knowlton (Piranhakid) Direct Mail
Piranhakid commissioned Spinach to create this direct mail piece for a new non-alcoholic 'functional mixer': a mixer to be used with anything. The brief was to create packaging with a function. We decided to cut a hole in the box. The idea was to highlight the bottle-top branding with a visual nod to this little number standing alone in the bar. A look inside revealed three spirit miniatures cowering below the rouge multimixer, pushing the 'big ONe' symbolism that wee bit further. But the coup was definitely the triangular box. Now that had to be a first.
