IceSpace
When ice specialists IceBox planned to build a contemporary 'ice age' attraction on the bank of the Thames, we had a mammoth job on our hands. Not only did they want a completely original brand to identify the event across billboard, tube and print advertising, they needed it to work as a smart logo on all uniforms, including guests' wooly hats and gloves. We designed the flyers, tickets, advertisements, and developed comprehensive brand guidelines to ensure nobody was left out in the cold as regards to continuity.
