Diageo Reserve Brands
Among the obvious perks to being one of Diageo's 75 international luxury alcohol brand managers, there are a few pitfalls. The biggest? Owning an appointment diary that wouldn't fly as hand luggage is one. So sensing that its top boys and girls might be suffering a bit of date fatigue, Diageo asked us to create a series of quirky, on-brand direct mailers to remind them about the company's monthly newsletter. Although leaving them in no doubt as to which day it came out, we lightened the parental tone with a few executive toys; a mini telescope to highlight the industry news section and edible fortune cookies for restaurant reviews.
