Diageo Reserve Brands
How do you help a global drinks giant convey the luxury of its most exclusive range? Simple. You inspire the people that'll use it the most. Telling bartenders straight that Diageo had Tanqueray No.10 and Johnny Walker Blue and Gold label whiskies in its Reserve Brands cabinet would be practical, but dull. Inviting them to explore Diageo's concept of Inspired Luxury with a brochure, suggesting how an intimate knowledge of these select spirits could make them a god among bartenders, was much more appealing. To them and us.
