
When drinks giant Moet Hennessy asked Spinach to design a cocktail recipe book for bartenders, to coincide with the launch of Belvedere Vodka's new flavoured vodkas at Selfridges, we needed to do two things: call expert food and drink photographer Rob Lawson roblawson.com and set about designing a robust yet stylish flick book full of colourful methods and serving suggestions. It had to be enticing enough for cool-hunters behind the bar to pick it up, but sturdy enough to be thrown around like a cocktail shaker. Job done.
